Choosing the Right Platform: Shopify vs. Etsy and Amazon

Deciding where to sell online can shape your business’s future. At Oli Studio, we’ve helped clients navigate the choice between Shopify, Etsy, and Amazon in 2025, and choosing the right platform. Let’s explore how these platforms compare to find the best fit for your store.

Deciding where to sell online can shape your business’s future. At Oli Studio, we’ve helped clients navigate the choice between Shopify, Etsy, and Amazon in 2025, and choosing the right platform. Let’s explore how these platforms compare to find the best fit for your store.

1. Control and Customization

Each platform offers a different level of creative freedom.

  • Shopify: Build a unique store with customizable themes and full branding control.
  • Etsy: Focus on handmade or vintage goods with a ready-made marketplace setup, but limited design options.
  • Amazon: Sell within a standardized marketplace, offering little room for personal branding.

Oli Studio Tip: Our design services can craft a standout Shopify store tailored to your vision.

2. Audience and Traffic

Where your customers shop matters.

  • Shopify: Requires you to drive your own traffic through marketing, offering long-term brand growth.
  • Etsy: Taps into a built-in audience of craft lovers, ideal for quick starts.
  • Amazon: Provides instant access to a massive customer base, but competition is fierce.

Our Expertise: Oli Studio’s marketing strategies boost your Shopify traffic effectively.

3. Cost Considerations

Pricing impacts your profitability differently across platforms.

  • Shopify: Monthly plans start at $19, with transaction fees from 2.9% + 30¢, scaling well for high sales.
  • Etsy: No monthly fee, but 6.5% per sale plus listing costs suit low-volume sellers.
  • Amazon: Charges $0.99 per item or $39.99/month, with fees up to 15% per sale.

Pro Solution: Oli Studio optimizes your Shopify plan for cost efficiency.

4. Growth Potential

Scalability determines long-term success.

  • Shopify: Ideal for scaling with advanced tools and multi-channel selling.
  • Etsy: Best for niche growth, though limited beyond its marketplace.
  • Amazon: Great for rapid expansion but risks profit margins due to fees.

Get Help: Oli Studio’s support ensures your Shopify store grows sustainably.

5. Make the Right Choice

Whether you value independence, instant reach, or niche appeal, the right platform depends on your goals. At Oli Studio, we specialize in Shopify setups that empower your brand. Ready to decide? Contact us today for expert guidance.